Focused Fundraising:
Training & 1:1 Coaching Program

Over 6 weeks, we'll equip you with: ​(1) Tools to strengthen your story and ask with clarity ​(2) A system to focus on your most capable relationships and keep them invested long-term ​(3) Training and role clarity for everyone who fundraises (4) Weekly support and a peer network for accountability

Learn to strengthen or simplify your story using a proven framework that answers your funder’s 3 biggest questions.

Learn to build a comprehensive Qualified Funder List to serve as the centerpiece of your fundraising efforts. Ensuring you go into conversations with confidence that you’re meeting with the right people.

Learn to maximize your best relationships with a written strategy that prepares you and your funder for a great ‘ask.’ Ultimately raising more money from fewer, more qualified funders.

Components of the Program

Storytelling Fundamentals:

  • Change your perspective: Be a For Impact Organization

  • How to organize your story for Funders that puts your Impact First and answers their 3 biggest questions

  • How to build a Resilient Funding Plan

Build your Fundraising Practice:

  • How to get a better fundraising return on energy

  • How to organize your fundraising habits around a system that is clear, sustainable and results based

  • How to identify, rank, and strategize Qualified Funders

  • How to create a Funder Dialogue and Ask 

  • Roles and Responsibilities of both Staff (Relationship Managers) and Board (Champion, Invite, Invest)

You’ll have access to one-on-one, custom coaching to build better fundraising habits. Each session is built on accountability, specific questions, and your most pressing opportunities.

Examples: Build a specific funder strategy, get a working version of the one page funder visual, gain insight into your funding plan.

Build relationships and forge real connections with your peers, sharing wins and creating a collaborative approach to funding. We’ll use weekly prompts and a community discussion board to share stories, facilitate conversation and apply the training fundamentals.

The Details

One day of in-person training and networking, plus:

  • Two custom coaching sessions per organization 

  • Weekly accountability prompts

  • Cohort engagement and discussion board

  • Program Workbook & web-based resources

  • One page Funder Visual template and examples

  • Primary Funder Spreadsheet with ranking formulas

Investment: $1500/Organization*
*One person from each organization, $300 per additional attendee

Upcoming Cohorts:

Virtual Program dates: March 10-April 21, 2026; In person training: March 10-11, 2026

Jackson, WY Program dates: April 20-May 29, 2026; In person training: April 21,2026

Atlanta, GA TBD Spring 2026

Register

  • "In a few short months we secured $60K in funding from 5 asks and 4 commitments to include our organization in estate planning."

    —Center for Leadership & Justice

  • "We don't have a development director, so our small nonprofit has limited fundraising capacity. We joined with a specific problem​: we'd been casting a wide net and exhausting ourselves​. Through this program, we learned to strategically focus our limited capacity. This program helped us prioritize and maximize our efforts for the greatest return on energy. Kerry gave us proven practices and tools that made us more informed and confident with our fundraising plan. ​If you're wondering whether to join, it's worth it. It's an investment in your training, your skills, and your organization's future.

    —JHCA